Olympic swimmer Chris Cook and his team were bogged down in strategic tweaks and minutiae - their purpose was unclear. Their focus was at their feet, on what could be improved today without knowing whether or not it would breed the desired results tomorrow. With 'two lengths of the pool' as their mantra, they became laser-focused on a simple mission. In the construction industry, what is our equivalent to the "two lengths," and what are we doing about it?
Why Construction Must Aim to be Effective, Not Efficient
I often read articles with titles such as "why is the construction industry inefficient" or "why are productivity levels so low?" These are great questions, but they're the wrong questions, and asking them has us looking in the wrong places for ways to improve. Rather than efficient, we must aim to be effective, even if it costs us efficiency. Here is why...